Decades ago, consumers had limited selection of products to choose from. Being convenient or simply available was often enough to generate a sale. With the rise of direct marketing and the internet in particular, soon consumers were met with hundreds if not thousands of options to choose from.
In the past, a company could focus on functionality and build a unique widget while neglected design. Companies like Apple, Nike and Dyson showed the incredible power of great design.
Fashion brands have known this secret since the dawn of time. They recognize the importance of aesthetics and being on-trend (or creating trends). The design of a product is what gets a customer to stop in their tracks and say "Wow, I have to have that."
Once people are attracted to the design, the product must then meet or exceed expectations with great functionality. Apple doesn't make the fastest computers or the lightest and often eschews many popular features. But the design is fantastic and there are enough features to meet customer needs. In fact, the simplicity of features enhances usability and enamors customers to the Apple ecosystem.
At VoltNow, we understand the importance that design plays and how it mixes with technology. We are passionate about design. We understand that staying connected is not about the latest feature set but rather a way of life.
For instance, we are currently designing a line of premium leather bags geared for today's professional and their assorted tech gear. Sure, there are some great features like padded compartments, cord routing holes to each pocket and integrated cord wraps. However, most of our efforts are placed on the actual design of each bag. We are reviewing dozens of different leather swatches. Every metal piece on the bag is custom designed and requires a unique mold (most companies use stock metal hardware). We spent several weeks sourcing the perfect lining. Every square millimeter of each bag has been deliberated and carefully designed. Our goal was to create a line of bags that you would be proud to carry and carry a sense of professionalism when you walked into a room. And of course, each bag must exceed expectations with its ability to handle your tech gear.
Great design inspires and motivates us to keep moving forward. We take risks with our design rather than settling for status quo. We invest the time and money required to bring our design concept to fruition rather than compromise. Ultimately, we strive to turn our own passionate designs into a product that you will embrace for years to come. That is our ultimate reward.